Digital Marketing Specialist

Job Description

We are on the lookout for a passionate Digital Marketing Specialist to join our Durban team. In this role, you will craft and implement innovative marketing strategies to enhance our online presence and drive customer engagement. The ideal candidate will have a proven track record in digital marketing, encompassing SEO, pay-per-click advertising, and social media management.

Responsibilities

• Plan and execute digital marketing initiatives to increase brand awareness.
• Analyse web analytics and user behaviour to inform marketing strategies.
• Cultivate partnerships with influencers and brand ambassadors.
• Focus on content strategy and development for web and marketing channels.
• Ensure high-quality standards for all marketing materials.
• Manage email marketing campaigns and maintain subscriber lists.
• Respond to customer inquiries on social media.
• Evaluate new marketing technologies and keep abreast of trends.
• Provide support to team members on various marketing projects.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field

Experience

• 3+ years in digital marketing or relevant experience

Technical Skills

• SEO
• PPC Advertising
• Social Media Marketing
• Google Analytics

Soft Skills

• Creativity
• Communication
• Analytical Thinking

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with content management systems (CMS): Ability to manage and update content on various CMS platforms.
• Familiarity with email marketing tools: Experience using tools like Mailchimp, Constant Contact, or similar.

Benefits

• Competitive salary package
• Health and wellness benefits
• Flexible working hours
• Opportunities for professional development and training

Company Culture

• Innovation: We strive for creativity and innovation in all our marketing strategies.
• Team Spirit: Our team works collaboratively to achieve common goals, fostering a sense of belonging.
• Diversity and Inclusion: We value diverse perspectives and experiences to strengthen our team and company culture.