SEO Specialist

Job Description

Join us as an SEO Specialist in Cape Town, where you'll strategize and execute SEO initiatives. Your role will involve conducting audits, competitor analysis, and keeping updated with SEO trends to ensure optimal results.

Responsibilities

• Create link-building strategies to enhance domain authority.
• Utilize analytics tools to track SEO success and inform strategies.
• Document SEO processes and results for team reference.
• Assist in training junior staff on SEO fundamentals and strategies.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in SEO or digital marketing

Technical Skills

• SEO tools (e.g., Google Analytics, SEMrush)
• HTML/CSS

Soft Skills

• Analytical thinking
• Communication

Certifications

• Google Analytics Certification
• SEO Certification from a recognized institution

Languages

• English: Fluent

Advantageous

• Experience with PPC marketing: Knowledge of pay-per-click strategies to complement SEO efforts.
• Familiarity with Google Search Console: Experience using Search Console for performance tracking and insights.

Benefits

• Health and wellness benefits
• Performance bonuses
• Flexible work hours
• Opportunities for professional development

Company Culture

• Collaboration: We promote teamwork and value diverse perspectives to achieve great results.
• Innovation: We thrive on creativity and encourage experimentation and new ideas.
• Inclusivity: We are committed to fostering a workplace that embraces diversity.