Digital Marketing Specialist

Job Description

We are seeking a talented Digital Marketing Specialist to join our dynamic team in Johannesburg. You will be responsible for developing and executing high-impact marketing strategies across various digital channels. The ideal candidate has a strong background in SEO/SEM, content marketing, and social media management.

Responsibilities

• Create and manage PPC campaigns to reach target audiences.
• Engage with online communities and respond to inquiries.
• Prepare regular reports on digital marketing performance and ROI.
• Coordinate with influencers for brand partnerships and outreach.
• Evaluate competitor strategies and adjust marketing plans accordingly.
• Implement A/B testing to optimize marketing strategies.

Requirements

Education

• Bachelor's degree in a related field
• Master's degree preferred

Experience

• 5+ years in a digital marketing role

Technical Skills

• Social Media Marketing
• Content Management Systems (CMS)

Soft Skills

• Analytical Skills
• Team Player

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Prior experience with tools like HubSpot or Marketo is a plus.
• Familiarity with graphic design software: Basic knowledge of tools like Adobe Photoshop or Canva will be beneficial.

Benefits

• Attractive salary package
• Comprehensive health benefits with family coverage
• Remote work options available
• Regular team-building activities and social events

Company Culture

• Continuous Improvement: We believe in ongoing training and support for our employees’ growth.
• Work-Life Balance: We promote a healthy work-life balance, giving our employees flexibility.
• Positive Work Environment: Our company culture is energetic and supportive, making work enjoyable.