Digital Marketing Specialist

Job Description

We're seeking a creative and analytical Digital Marketing Specialist to join our Durban team. The ideal candidate will be responsible for crafting and executing digital marketing strategies aimed at increasing our online presence and driving traffic to our website. If you have a passion for all things digital and a track record of successful campaigns, we want to hear from you!

Responsibilities

• Lead the development of online marketing strategies that align with business goals.
• Monitor and analyze web analytics and marketing metrics for performance insights.
• Implement email marketing strategies to engage and nurture leads.
• Ensure consistent brand messaging across all digital platforms.
• Manage relationships with external vendors and agencies.
• Conduct A/B testing to optimize digital campaigns.

Requirements

Education

• Master's degree in Marketing or related field preferred

Experience

• 4+ years of experience in a similar role

Technical Skills

• PPC Campaign Management
• Content Management Systems (CMS)

Soft Skills

• Communication Skills
• Project Management

Certifications

• Digital Marketing Institute (DMI) Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in E-commerce Marketing: Knowledge of e-commerce platforms and strategies.
• Familiarity with A/B Testing: Experience in conducting A/B tests for campaign optimization.

Benefits

• Comprehensive health insurance plan
• Annual performance bonuses
• Work-from-home options available
• Support for further education and training

Company Culture

• Transparency: We believe in open communication and transparency across all levels.
• Continuous Growth: We value continuous learning and personal development.
• Community Engagement: We actively engage with and support the local community.