Market Research Manager

Job Description

We are seeking a talented Market Research Manager who will be responsible for planning, designing, and conducting comprehensive market research initiatives. You will collaborate closely with various departments to ensure our strategies align with market trends and consumer behavior.

Responsibilities

• Develop and execute comprehensive market research strategies.
• Lead focus groups and analyze qualitative feedback for deeper insights.
• Compile and present findings to senior management and stakeholders.
• Utilize statistical software and tools to analyze research data.
• Foster a culture of data-driven decision-making across the organization.
• Lead competitive analysis to identify market opportunities and threats.
• Provide recommendations for product development based on consumer insights.
• Establish key performance indicators (KPIs) to measure research effectiveness.
• Create and maintain a library of research resources and data.
• Network and establish relationships with key stakeholders in the industry.

Requirements

Education

• Bachelor's degree in Statistics, Marketing, or related field
• Master's degree in Market Research or related field is an advantage

Experience

• 5 years of experience in market research or consumer insights

Technical Skills

• Data Visualization Tools
• Research Methodologies

Soft Skills

• Critical Thinking
• Project Management

Certifications

• Certified Market Research Analyst (CMRA)
• Google Analytics Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Strong Networking Skills: Ability to build relationships with industry stakeholders and potential clients.
• Experience in B2B Market Research: Insight into business-to-business market research strategies.

Benefits

• Annual bonuses based on performance
• Health and wellness programs
• Remote work capabilities
• Access to professional development opportunities

Company Culture

• Diversity and Inclusion: We believe in creating a workplace that embraces diversity in all aspects and values the unique contributions of each employee.
• Continuous Improvement: We encourage personal and professional growth and support our team members in their development journeys.
• Work-Life Balance: We value the importance of maintaining a healthy work-life balance and offer flexible working arrangements.