SEO Specialist

Job Description

We are on the lookout for an experienced SEO Specialist to optimise our digital platforms in Durban. Your role will include keyword research, backlink building, and implementing on-page SEO strategies to maximise online performance.

Responsibilities

• Train and mentor junior team members on SEO best practices.
• Compile and analyze performance metrics for ongoing optimization.
• Develop and manage SEO-friendly landing pages for campaigns.
• Maximise organic traffic growth through effective target keyword identification.
• Adjust tactics based on the ever-changing landscape of search engine marketing.
• Create reports to track the progress of SEO initiatives and communicate to stakeholders.
• Recommend content development strategies based on data-driven insights.
• Conduct competitive analysis to understand SEO landscape.
• Assist in email marketing efforts to support SEO-driven campaigns.
• Aim to achieve increased conversions and website traffic through optimized strategies.

Requirements

Education

• Bachelor's degree in Digital Marketing, Business, or equivalent experience

Experience

• 3+ years of hands-on SEO experience in a digital marketing environment

Technical Skills

• SEO Analytics Tools
• WordPress

Soft Skills

• Project Management
• Teamwork

Certifications

• SEO Fundamentals Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Knowledge of PPC Campaign Management: Experience in managing Google Ads and paid social campaigns.
• Hands-on experience with Local SEO: Understanding of local SEO strategies to enhance local businesses' visibility.

Benefits

• Health and dental insurance.
• Generous leave policy including sick leave.
• Employee training and development programmes.
• Workplace wellness initiatives.

Company Culture

• Growth Mindset: We encourage personal development through continuous learning and training.
• Empowerment: Employees are empowered to take initiative and pursue their passions.
• Inclusivity: Diversity and inclusivity are central to our workplace culture.