Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our vibrant team in Cape Town. The ideal candidate should be proficient in various digital marketing channels, including social media, SEO, and PPC. You will play a crucial role in implementing effective marketing strategies, driving our brand's online presence and customer engagement.

Responsibilities

• Conduct market research to identify potential new customers and opportunities.
• Engage with the digital community and foster brand loyalty.
• Assist with the creation of marketing budgets and manage expenses.
• Support in the organisation of promotional events and campaigns.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in Marketing is a plus

Experience

• 4-6 years of experience in digital marketing with a focus on analytics

Technical Skills

• Email Marketing
• Content Marketing

Soft Skills

• Team Collaboration
• Time Management

Certifications

• HubSpot Content Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Knowledge in producing and marketing video content.
• Knowledge of CRM systems: Familiarity with CRM platforms to manage customer relationships.

Benefits

• Comprehensive medical aid coverage
• Remote work options available
• Employee discounts and incentives
• Support for personal and professional growth

Company Culture

• Continuous Learning: Our team members are encouraged to pursue ongoing education and personal growth.
• Community Engagement: We actively participate in community initiatives and give back to society.
• Respect and Integrity: Our workplace thrives on respect and integrity, creating a positive atmosphere for everyone.