Social Media Growth Analyst

Job Description

As a Social Media Growth Analyst, you will be at the forefront of our digital marketing efforts in Cape Town. Your role will involve strategizing and executing social media campaigns that drive engagement and grow our online community. We're looking for someone who is passionate about social media, analytics, and creating compelling content that resonates with our audience.

Responsibilities

• Create a comprehensive social media strategy that aligns with business goals.
• Analyze social media insights and metrics using analytical tools.
• Partner with influencers and industry leaders to amplify brand message.
• Craft compelling copy that drives engagement and resonates with target audiences.
• Ensure consistent branding across all social media channels.
• Manage social media advertising campaigns to enhance reach and engagement.
• Provide ongoing support for promotional campaigns and initiatives.
• Host training sessions for staff on social media best practices.
• Evaluate and implement best practices for managing multiple social media accounts.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related discipline
• Relevant certification in digital marketing is preferred.

Experience

• 3+ years of experience managing social media accounts for brands

Technical Skills

• Social Media Marketing
• Data Analysis

Soft Skills

• Team Collaboration
• Time Management

Certifications

• Google Analytics Certification
• Certified Digital Marketing Professional (CDMP)

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Experience with influencer partnerships: Ability to identify and collaborate with influencers in our industry.
• Knowledge in graphic design: Basic skills in graphic design to create appealing assets for social media.

Benefits

• Comprehensive health insurance
• Annual bonus based on performance
• Learning and development opportunities
• Employee wellness initiatives

Company Culture

• Continuous Improvement: We are committed to ongoing learning and improvement for all team members.
• Open Communication: An open communication policy fosters creativity and collaboration.
• Social Responsibility: We actively participate in social initiatives that benefit our community.