Digital Marketing Specialist

Job Description

We are looking for a Digital Marketing Specialist who is passionate about driving digital engagement in Port Elizabeth. In this role, you will develop and implement comprehensive digital marketing strategies, utilizing content, SEO, and paid advertising to meet business objectives and improve brand awareness.

Responsibilities

• Create and manage content calendars for digital platforms.
• Conduct keyword research to guide content creation.
• Optimize landing pages and user funnels for better conversion rates.
• Develop email marketing strategies and manage subscriber lists.
• Assist with the planning and execution of online promotional activities.
• Work with analytics tools to track campaign performance.

Requirements

Education

• Bachelor’s degree in Marketing or related field
• Master’s degree is a plus

Experience

• 3-5 years of experience in digital marketing

Technical Skills

• Email Marketing
• Content Marketing

Soft Skills

• Teamwork
• Adaptability

Certifications

• HubSpot Inbound Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Ability to create and promote video content across platforms.
• Understanding of UX principles: Knowledge of user experience design to enhance digital campaigns.

Benefits

• Comprehensive medical aid and wellness programs
• Employee assistance programs
• Generous paid time off and holiday leave
• Opportunities for skills training and advancement

Company Culture

• Client-Focused: We prioritize our clients' needs and aim to exceed their expectations.
• Diversity and Inclusion: We welcome diversity and inclusivity, fostering a rich workplace culture.
• Open Communication: We encourage open dialogue and feedback among all team members.