Digital Marketing Specialist

Job Description

We are seeking a motivated Digital Marketing Specialist to lead our online marketing efforts. You will utilize your skills in digital content creation, social media management, and data analytics to foster brand growth and drive conversion rates.

Responsibilities

• Design and execute digital advertising strategies to drive traffic.
• Collaborate with content writers to create informative articles.
• Maintain a content calendar and schedule posts on various platforms.
• Track and analyze customer feedback and engagement.
• Implement A/B testing strategies for email and landing pages.
• Stay updated with the latest digital marketing tools and technologies.
• Help train and mentor junior marketing staff.
• Create compelling narratives for brand storytelling.
• Facilitate customer surveys and gather feedback for improvement.
• Collaborate on cross-functional projects to enhance brand marketing.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in Marketing is preferred

Experience

• 4+ years of experience in managing digital marketing campaigns

Technical Skills

• Email Marketing
• Content Management Systems

Soft Skills

• Project Management
• Problem-solving

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing methods: Knowledge of A/B testing strategies for optimizing digital campaigns.
• Knowledge of Local SEO: Understanding of local SEO strategies to improve visibility in regional searches.

Benefits

• Comprehensive medical aid plans
• Employee assistance programs
• Work-life balance initiatives
• Generous annual leave policies

Company Culture

• Continuous Learning: We emphasize the importance of continuous education and skill development.
• Work-Life Balance: We encourage a healthy work-life balance with flexible hours.
• Recognition: We celebrate achievements and recognize individual contributions.