SEO Specialist

Job Description

We are looking for an SEO Specialist in Durban to join our growing digital marketing team. The ideal candidate will be responsible for optimizing website content and driving organic traffic through effective search engine optimization techniques. Your role will be pivotal in enhancing our online visibility and performance.

Responsibilities

• Research and implement effective SEO strategies.
• Collaborate with content writers to optimize blog posts.
• Monitor social media trends and integrate them into SEO strategies.
• Work on local SEO strategies to enhance visibility.
• Collaborate with PPC specialists to align SEO and SEM efforts.
• Prepare detailed SEO reports with actionable insights.
• Train junior team members on SEO techniques and tools.
• Engage in continuous professional development to stay ahead in SEO trends.

Requirements

Education

• Bachelor's degree in Marketing or Computer Science
• Further certifications in advanced SEO techniques are preferred

Experience

• 3+ years of experience in SEO, specifically technical SEO

Technical Skills

• Keyword Research Tools
• Content Management Systems (CMS)

Soft Skills

• Teamwork
• Problem-solving

Certifications

• Microsoft Certified: Azure Fundamentals
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Understanding of UX/UI principles: Experience in optimizing sites for user experience.
• Familiarity with e-commerce SEO: Experience improving SEO for online retail platforms.

Benefits

• Health and wellness programs
• Performance bonuses
• Support for professional development
• Team-building events

Company Culture

• Collaboration: Collaboration is key to our success; we work together to achieve shared goals.
• Professional Development: We provide opportunities for ongoing education and career advancement.
• Community Engagement: We value giving back to our community and encourage team involvement in local initiatives.