Product Marketing Manager

Job Description

We are on the hunt for a passionate Product Marketing Manager to take charge of our product marketing strategies in Pretoria. This role demands an innovative thinker who can lead product launches, handle market analysis, and enhance product positioning to drive growth. You will collaborate closely with our sales and product development teams to ensure alignment with market needs.

Responsibilities

• Oversee the product lifecycle from inception to phase-out.
• Analyze feedback and product data to make informed decisions.
• Create marketing calendars and schedules for product releases.
• Champion product features internally and externally.
• Build relationships with influencers and industry experts.
• Draft and oversee the production of marketing content and materials.
• Develop and manage budgets for promotional activities.
• Generate reports on market trends and product performance.
• Facilitate training for sales teams on new products.
• Identify opportunities for product enhancements based on market data.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Master's degree is a plus

Experience

• 5+ years of experience in product marketing, with a focus on technology products

Technical Skills

• Data Analysis
• Content Marketing

Soft Skills

• Leadership
• Relationship Building

Certifications

• HubSpot Content Marketing Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience in B2B product marketing: Hands-on experience working in B2B markets for technology products.
• Understanding of SEO principles: Knowledgeable in search engine optimization best practices.

Benefits

• Health and wellness benefits
• Employee training and development opportunities
• Flexible work hours and remote options
• Professional development sponsorships

Company Culture

• Diversity and Inclusion: We celebrate diversity and are dedicated to creating an inclusive workplace for all.
• Innovation Driven: Innovation is at the heart of our operations, encouraging forward-thinking approaches.
• Positive Work-Life Balance: We promote a healthy work-life balance and flexible work arrangements to ensure employee satisfaction.