Product Marketing Manager

Job Description

We are on the hunt for a passionate Product Marketing Manager to take charge of our product marketing strategies in Pretoria. This role demands an innovative thinker who can lead product launches, handle market analysis, and enhance product positioning to drive growth. You will collaborate closely with our sales and product development teams to ensure alignment with market needs.

Responsibilities

• Develop and execute product marketing plans and strategies.
• Conduct thorough market research to identify market trends and customer needs.
• Manage product launches and promotional campaigns.
• Collaborate with sales and product teams for cohesive strategy alignment.
• Track and report on product performance metrics.
• Enhance product positioning and ensure brand consistency.
• Create compelling product messaging and sales enablement tools.
• Identify and engage with key stakeholders across various channels.
• Work on product pricing strategies and competitive analysis.
• Conduct SWOT analysis to guide product development.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Master's degree is a plus

Experience

• 5+ years of experience in product marketing, with a focus on technology products

Technical Skills

• Data Analysis
• Content Marketing

Soft Skills

• Leadership
• Relationship Building

Certifications

• HubSpot Content Marketing Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience with digital marketing tools like HubSpot and Google Analytics: Familiarity with leading marketing tech stacks for automating campaigns.
• Ability to analyze competitor products and market positioning: Capability to benchmark products against competitors effectively.

Benefits

• Comprehensive medical aid plan
• Retirement savings plan with company match
• Remote working options available
• In-house training and development programs

Company Culture

• Diversity and Inclusion: We celebrate diversity and are dedicated to creating an inclusive workplace for all.
• Innovation Driven: Innovation is at the heart of our operations, encouraging forward-thinking approaches.
• Positive Work-Life Balance: We promote a healthy work-life balance and flexible work arrangements to ensure employee satisfaction.