Content Marketing Specialist

Job Description

Join our Durban team as a Content Marketing Specialist, where you'll create and manage content strategies to boost customer engagement. You should possess strong writing skills, an eye for detail, and a passion for storytelling in the digital space.

Responsibilities

• Design and oversee content marketing campaigns to grow brand awareness.
• Develop and manage editorial calendars to ensure consistent content production.
• Write, edit, and proofread content before publication.
• Create and share infographics, videos, and other visual content to support articles.
• Coordinate with internal teams to align content goals with overall business objectives.
• Test and optimise copy for paid media campaigns.
• Conduct audience research to inform content strategies.
• Ensure all content reflects the brand’s voice and adheres to guidelines.
• Facilitate brainstorming sessions to generate new content ideas and approaches.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Master's degree is an advantage

Experience

• 4-6 years in digital content marketing and social media management

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Adaptability
• Attention to Detail

Certifications

• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with video content creation: Experience with creating engaging video content for social media.
• Knowledge of pay-per-click marketing: Understanding of PPC strategies and tools.

Benefits

• Comprehensive health insurance
• Annual performance bonuses
• Remote working options on a pilot basis
• Continuous learning opportunities

Company Culture

• Community Engagement: We actively support community development and social responsibility initiatives.
• Continuous Improvement: We are committed to continuous improvement and staff development through training programs.
• Work-Life Balance: We value work-life balance and support flexible work arrangements where possible.