Content Marketing Manager

Job Description

We are looking for a talented and creative Content Marketing Manager to join our Durban-based team. In this role, you will be responsible for developing and executing content marketing strategies that resonate with our target audience, boost engagement, and drive traffic. The ideal candidate will possess strong writing skills, a knack for storytelling, and the ability to analyze metrics to refine strategies.

Responsibilities

• Lead content marketing initiatives that drive engagement and traffic.
• Write, edit, and optimize content for various platforms.
• Monitor and report on content effectiveness and audience engagement.
• Develop and manage social media content strategy.
• Work with cross-functional teams to ensure alignment in messaging.
• Utilize analytics tools to track and analyze content performance.
• Plan and execute content-driven campaigns.
• Create and maintain a content style guide.
• Coordinate with external vendors and freelance writers as needed.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 5+ years of experience in content marketing

Technical Skills

• Content Strategy Development
• Analytics Tools

Soft Skills

• Creativity
• Project Management

Languages

• English: Fluent

Advantageous

• Knowledge of PPC marketing: Experience in managing pay-per-click campaigns for content promotion.
• Experience in email marketing: Skills in crafting engaging email campaigns to drive audience engagement.

Benefits

• Health and wellness programs
• Generous leave policies
• Team-building activities
• Work-from-home options

Company Culture

• Continuous Learning: We provide opportunities for professional development and continuous learning.
• Work-Life Balance: We promote a healthy work-life balance for all our employees.
• Respect and Support: We foster a respectful and supportive work environment where everyone's contributions are valued.