Digital Marketing Specialist

Job Description

The successful candidate will oversee the strategic planning and execution of digital marketing campaigns. A strong grasp of analytics and performance metrics will be essential to optimizing our clients' online marketing strategies.

Responsibilities

• Evaluate and optimize digital advertising strategies.
• Develop A/B testing strategies for web and email campaigns.
• Provide recommendations for website UX improvements.
• Manage the marketing budget and allocate resources effectively.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Postgraduate qualification in Marketing is preferred

Experience

• 5+ years in digital marketing roles with a proven track record

Technical Skills

• Email Marketing
• Content Management Systems (CMS)

Soft Skills

• Communication Skills
• Team Player

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with CRM platforms: Understanding of CRM tools to enhance customer engagement.
• Knowledge in affiliate marketing: Experience in managing affiliate marketing strategies.

Benefits

• Generous leave policy including paid time off
• Access to online learning resources
• Casual dress code

Company Culture

• Inclusivity: We strive to create an inclusive workplace where diversity is celebrated.
• Work-Life Balance: Balancing work and personal life is important to us.
• Employee Recognition: Our team members' hard work and achievements are acknowledged and rewarded.