SEO Specialist

Job Description

We are seeking an experienced SEO Specialist to enhance our online presence in Johannesburg. The ideal candidate should be adept at optimizing web pages for search engines, conducting keyword research, and implementing SEO best practices. You will play a pivotal role in driving organic traffic and improving our search rankings.

Responsibilities

• Conduct keyword research to guide content strategy.
• Optimize website content, metadata, and internal linking strategy.
• Monitor and report on SEO performance metrics and KPIs.
• Collaborate with content creators to develop SEO-friendly content.
• Stay updated with SEO trends, algorithm updates, and best practices.
• Analyze site structure and user experience to enhance search visibility.
• Perform competitive analysis to identify areas for improvement.

Requirements

Education

• Master's degree in Marketing or related field is an advantage

Experience

• 3+ years of experience in SEO and digital marketing with a strong focus on content optimization

Technical Skills

• Keyword Research
• Competitive Analysis

Soft Skills

• Detail-oriented
• Project Management

Certifications

• Advanced SEO Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC and social media marketing: Knowledge of PPC strategies and social media optimization.
• Familiarity with content management systems: Experience with CMS tools like WordPress.

Benefits

• Comprehensive health insurance plan
• Retirement savings plan
• Flexible work schedule
• Opportunities for professional development

Company Culture

• Innovation: We prioritize innovative thinking and creativity in all our projects.
• Team Collaboration: Our team thrives on collaboration, creating an environment that fosters success.
• Continuous Improvement: We believe in ongoing development and continuous learning for all employees.