Digital Marketing Specialist

Job Description

Are you passionate about digital marketing? We are looking for a Digital Marketing Specialist to manage our online campaigns and strategies here in Port Elizabeth. Your role will involve analyzing market trends, optimizing our social media channels, and enhancing our website's SEO performance. You will collaborate closely with our design and content teams to create impactful digital content.

Responsibilities

• Create and optimize landing pages for marketing campaigns.
• Plan and execute email marketing strategies.
• Monitor and report on competitor activity in the digital space.
• Utilize analytics tools to track, analyze, and improve campaigns.
• Work with external vendors and agencies as needed.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO/SEM
• Content Management Systems
• Social Media Marketing
• Google Analytics

Soft Skills

• Creativity
• Analytical Skills
• Communication

Languages

• English: Fluent

Advantageous

• Experience with digital marketing tools: Familiarity with tools like Mailchimp, Hootsuite, and HubSpot.
• Knowledge of PPC strategies: Understanding of pay-per-click advertising and strategies.
• Graphic design skills: Ability to create simple graphics for social media.

Benefits

• Flexible working hours
• Annual company retreat
• Employee discounts on marketing services
• Access to online training platforms

Company Culture

• Team Collaboration: We believe in the power of teamwork and collaboration across all departments.
• Innovation: Continuous improvement and creative solutions are at the heart of our culture.
• Inclusivity: We embrace diversity and provide an inclusive work environment.