Digital Marketing Specialist

Job Description

We are on the lookout for a talented Digital Marketing Specialist to join our Johannesburg team. The ideal candidate will have a strong grasp of digital marketing strategies including SEO, PPC, and content marketing. You will be responsible for developing and executing marketing campaigns that engage audiences and drive traffic.

Responsibilities

• Lead the development of innovative digital marketing campaigns.
• Analyze user engagement metrics to inform content strategy.
• Work with email marketing to create targeted campaigns based on user behaviors.
• Manage and grow the company's online community through strategic engagement.
• Identify trends and insights to optimize performance and drive customer acquisition.
• Provide input on product development and enhancements based on market needs.
• Assist in the development of marketing budgets and forecasts.
• Participate in industry events and networking opportunities to promote the brand.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or relevant field
• Master's degree in a related field is preferred

Experience

• 5+ years of experience in digital marketing with a focus on analytical work

Technical Skills

• Email Marketing
• Content Management Systems

Soft Skills

• Project Management
• Team Leadership

Certifications

• Digital Marketing Institute (DMI) Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Knowledge of A/B testing: Experience in conducting A/B tests to optimize marketing campaigns.
• Familiarity with social media advertising: Understanding how to leverage social media platforms for targeted advertising.

Benefits

• Comprehensive health coverage
• Annual leave and sick leave
• Work-life balance initiatives
• Ongoing training and development programs

Company Culture

• Learning Environment: We promote ongoing learning and development to keep our team ahead of market trends.
• Work-Life Balance: We prioritize a healthy work-life balance and encourage our team to take time for themselves.
• Supportive Atmosphere: Our culture fosters support and collaboration among team members across all levels.