SEO Specialist

Job Description

We are on the lookout for a passionate SEO Specialist to join our team in Durban. This role involves developing and executing SEO strategies to improve our clients' visibility on search engines. The ideal candidate should possess a solid understanding of search engine algorithms and ranking strategies.

Responsibilities

• Optimize website content, meta tags, and images for better ranking.
• Conduct backlink analysis and develop link-building strategies.
• Work closely with developers to implement SEO best practices in website architecture.
• Engage in A/B testing for SEO-related web pages.
• Provide actionable insights to improve website visibility and search rankings.

Requirements

Education

• Bachelor's degree in Marketing, Computer Science, or related field

Experience

• 3+ years of experience in SEO and digital marketing

Technical Skills

• SEO Tools
• HTML/CSS
• Keyword Research
• Backlinking Strategies

Soft Skills

• Analytical Skills
• Project Management
• Communication

Certifications

• Google Analytics Certification
• SEO Fundamentals Certification

Languages

• English: Fluent

Advantageous

• Experience with Google Ads: Understanding of Google Ads and PPC campaigns for integrated marketing efforts.
• Knowledge of Social Media Marketing: Familiarity with social media strategies and their alignment with SEO.

Benefits

• Competitive salary package
• Health and wellness benefits
• Career development opportunities
• Flexible working hours

Company Culture

• Innovation: We thrive on innovation and look for creative thinkers who challenge the norms.
• Team Spirit: Our culture promotes teamwork and collaboration across all levels.
• Continuous Learning: We encourage ongoing education and skill development for all employees.