Market Research Analyst

Job Description

As a Market Research Analyst, you will play a crucial role in shaping business strategies through in-depth market analysis. Your responsibilities will include collecting and interpreting data on consumers and market trends. Collaborating with our vibrant team, you will help drive campaign success through actionable insights derived from thorough research methodologies.

Responsibilities

• Plan and conduct market studies to assess trends
• Collect and analyze data to evaluate marketing effectiveness
• Work closely with the team to create actionable insights
• Generate client-facing reports summarizing research findings
• Evaluate channel performance based on quantitative data
• Maintain a database of market insights and analysis
• Facilitate focus groups and interviews with target population
• Leverage online research tools for data collection
• Assist in the development of marketing strategies based on research
• Present market insights that support strategic decision-making.

Requirements

Education

• Master's degree in Market Research or related field

Experience

• 5+ years in a senior analyst role preferred

Technical Skills

• SPSS
• Survey Design

Soft Skills

• Leadership
• Time Management

Languages

• English: Fluent

Advantageous

• Experience with advanced statistical methods: Knowledge of various statistical methods for in-depth market analysis.
• Proficiency in Tableau or similar data visualization tools: Ability to create compelling visual storytelling through data.

Benefits

• Medical aid and wellness benefits
• Paid time off and leave entitlements
• Competitive salary package
• Opportunity for professional development

Company Culture

• Team Spirit: We believe in teamwork and collaboration to achieve our goals.
• Innovation: We encourage innovative thinking as part of our mission to provide top-notch insights.
• Work-life Balance: Our approach promotes a healthy balance between work and personal life.