SEO Specialist

Job Description

We're on the hunt for an SEO Specialist to enhance our digital footprint in Johannesburg. The ideal candidate will be responsible for improving our website's visibility on search engines, driving organic traffic, and implementing effective SEO strategies. If you're passionate about digital marketing and keep up with SEO trends, join us and play a key role in our growth.

Responsibilities

• Conduct keyword research to guide content teams.
• Optimize website content for search engines.
• Monitor search engine performance and rankings.
• Develop on-page SEO and technical SEO strategies.
• Implement backlink strategies to increase domain authority.
• Analyze performance metrics and adjust strategies accordingly.
• Collaborate with content creators for SEO-optimised content.
• Stay updated with the latest SEO trends and algorithm changes.
• Prepare detailed performance reports for stakeholders.
• Support UX team for improved website navigability.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3-5 years of hands-on experience in SEO management

Technical Skills

• Backlinking Techniques
• Content Strategy

Soft Skills

• Team Collaboration
• Problem-solving

Certifications

• HubSpot Content Marketing Certification
• Yoast SEO Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC Campaigns: Prior experience managing PPC campaigns to drive targeted traffic.
• Familiarity with Social Media Marketing: Basic understanding of social media marketing trends and practices.

Benefits

• Comprehensive health insurance
• Retirement savings plan with company match
• Paid time off and sick leave
• Flexible work hours
• Professional development opportunities

Company Culture

• Innovation: We promote an innovative culture where new ideas are encouraged.
• Team Spirit: Our teams work together to achieve success and support each other.
• Continuous Learning: We believe in continuous learning and provide resources for personal growth.