SEO Specialist

Job Description

We're seeking an experienced SEO Specialist to join our team in Durban. The ideal candidate will have a proven track record in developing and implementing SEO strategies that improve website rankings and drive organic traffic. This role involves keyword research, site analysis, and collaborating with cross-functional teams to enhance digital marketing efforts.

Responsibilities

• Lead SEO strategy initiatives that align with business goals.
• Conduct competitor analysis to inform SEO plans.
• Guide the creation of SEO-focused content based on research.
• Ensure all marketing activities adhere to SEO best practices.
• Manage SEO tools such as Google Analytics, SEMrush, and Moz.
• Foster collaboration between design and development teams on website enhancements.
• Assist in creating and managing SEO budgets.
• Evaluate the impact of SEO changes on overall business performance.

Requirements

Education

• Bachelor's degree in Marketing or Information Technology
• Master's degree or specialization in SEO/Digital Marketing is an advantage

Experience

• Minimum of 3 years in SEO with a strong portfolio of past work

Technical Skills

• Content Optimization
• Keyword Research

Soft Skills

• Project Management
• Adaptability

Certifications

• HubSpot SEO Certification
• Bing Ads Accredited Professional

Languages

• English: Fluent

Advantageous

• Knowledge of PPC advertising: Understanding how paid ads can complement organic strategies.
• Experience in A/B testing methods: Able to conduct tests to determine effective strategies.

Benefits

• Comprehensive healthcare benefits
• Generous PTO policy
• Work-from-home options
• Professional training and certifications covered

Company Culture

• Respect and Inclusion: Diverse voices are encouraged and appreciated in our workplace.
• Work-Life Balance: We promote a healthy work-life balance for all our employees.
• Recognition Programs: We have programs to recognize and reward employee contributions.