SEO Specialist

Job Description

We're seeking an experienced SEO Specialist to join our team in Durban. The ideal candidate will have a proven track record in developing and implementing SEO strategies that improve website rankings and drive organic traffic. This role involves keyword research, site analysis, and collaborating with cross-functional teams to enhance digital marketing efforts.

Responsibilities

• Review and analyze website analytics to drive improvements.
• Create and manage link-building strategies to increase authority.
• Assist in the development of content marketing strategies.
• Work closely with PPC and social media teams to create cohesive marketing campaigns.
• Implement changes based on competitive SEO analysis.
• Identify technical issues and work with developers to resolve them.
• Provide recommendations for website layout and structure improvements.
• Track and report SEO performance and ROI for campaigns.

Requirements

Education

• Bachelor's degree in Marketing or Information Technology
• Master's degree or specialization in SEO/Digital Marketing is an advantage

Experience

• Minimum of 3 years in SEO with a strong portfolio of past work

Technical Skills

• Content Optimization
• Keyword Research

Soft Skills

• Project Management
• Adaptability

Certifications

• HubSpot SEO Certification
• Bing Ads Accredited Professional

Languages

• English: Fluent

Advantageous

• Experience with social media marketing: Familiarity with leveraging social media platforms to enhance SEO.
• Familiarity with Google Search Console: Experience using tools to monitor website performance.

Benefits

• Medical aid coverage
• Annual performance bonuses
• Flexible working arrangements
• Opportunities for professional development

Company Culture

• Team Collaboration: We value teamwork and encourage input from all team members in our projects.
• Innovative Mindset: Our culture promotes innovative thinking and creative solutions.
• Commitment to Learning: We believe in continuous professional development and skill enhancement.