Digital Marketing Specialist

Job Description

We are seeking a dynamic Digital Marketing Specialist to join our growing team in Durban. The ideal candidate will possess a solid understanding of digital marketing trends, including SEO, social media marketing, and content creation. You will play a crucial role in developing and implementing innovative marketing strategies that drive brand awareness and engagement.

Responsibilities

• Lead the planning and execution of digital marketing initiatives.
• Conduct competitive analysis and market research to inform strategies.
• Create and manage a content calendar for digital channels.
• Optimize website content and landing pages for conversion rates.
• Manage PPC campaigns and analyze performance for continual improvement.
• Incorporate SEO best practices into all marketing materials.
• Coordinate with external vendors for digital marketing services.
• Monitor industry trends and customer feedback to refine marketing approaches.
• Develop and manage budgets associated with digital marketing efforts.
• Support the Marketing Manager in overseeing team operations.

Requirements

Education

• Bachelor's degree in Marketing, Communication, or related field
• Master’s degree is a plus

Experience

• 3-5 years of experience in digital marketing roles

Technical Skills

• Email Marketing
• PPC Campaign Management

Soft Skills

• Problem Solving
• Teamwork

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Understanding of user experience (UX): Knowledge of UX principles to enhance website navigation and user interaction.
• Familiarity with marketing automation tools: Experience using tools that automate marketing tasks.

Benefits

• Comprehensive health and wellness programs
• Pay incentives for exceptional performance
• Support for further training and education
• Modern office environment

Company Culture

• Continuous Learning: We value ongoing personal and professional development for our employees.
• Work-Life Balance: We promote a healthy work-life balance, understanding the importance of well-being.
• Success Celebrations: We celebrate our achievements and milestones together as a team.