Digital Marketing Specialist

Job Description

Join our team as a Digital Marketing Specialist! You’ll be responsible for crafting effective online marketing strategies. Your skills in SEO, PPC, and content marketing will play a crucial role in enhancing our clients’ digital footprint. We welcome creative thinkers with a results-driven approach who are eager to grow their careers in digital marketing.

Responsibilities

• Design and manage digital marketing campaigns that align with business goals.
• Utilise Google Analytics to track, measure, and report on campaign effectiveness.
• Manage social media platforms and create engaging content.
• Develop email marketing strategies and optimize campaigns.
• Work with the design team to create compelling ad visuals.
• Conduct A/B testing for ads and landing pages.
• Engage with customers through different online channels.
• Identify new digital marketing opportunities and partnerships.
• Provide insights and recommendations for future campaigns.

Requirements

Education

• Bachelor's degree in Marketing or related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Social Media Marketing
• PPC
• Content Creation

Soft Skills

• Communication
• Analytical Thinking
• Creativity

Certifications

• Google Digital Garage Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent
• Afrikaans: Intermediate

Advantageous

• Experience with Google Ads: Familiarity with setting up and managing Google Ads campaigns.
• Knowledge of email marketing tools: Experience with tools like MailChimp or Constant Contact.

Benefits

• Competitive salary package
• Annual performance bonus
• Flexible working hours
• Training and development opportunities
• Health insurance benefits

Company Culture

• Innovation: We encourage innovative ideas and creative problem-solving.
• Collaboration: Teamwork is at the heart of our culture; we work together to achieve goals.
• Growth and Development: We believe in nurturing talent and providing growth opportunities.