Digital Marketing Specialist

Job Description

We are seeking a highly motivated Digital Marketing Specialist to join our vibrant team in Durban. The ideal candidate will be responsible for developing and executing digital marketing strategies across various platforms to enhance brand visibility and drive customer engagement. This role is perfect for someone who thrives in a fast-paced environment and is eager to make a significant impact.

Responsibilities

• Execute multi-channel digital marketing campaigns to drive traffic and conversions.
• Analyze customer insights and online feedback to enhance user experience.
• Facilitate workshops and training sessions on digital marketing best practices.
• Coordinate with external agencies for content creation and promotion.
• Provide thought leadership by sharing insights and best practices within the industry.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Digital Marketing Certification is preferred

Experience

• 4+ years in a digital marketing role with a focus on social media and content creation

Technical Skills

• PPC Advertising
• Email Marketing

Soft Skills

• Teamwork
• Time Management

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of CRM platforms: Experience using CRM systems for managing customer relationships.
• Data Analysis skills: Ability to analyze marketing data for decision-making.

Benefits

• Comprehensive health insurance
• Performance bonuses
• Annual leave and sick leave
• Access to training and workshops

Company Culture

• Collaborative Team Spirit: Our team works closely to achieve collective goals and deliver high-quality results.
• Inclusivity: Promoting a diverse workplace where every voice matters.