SEO Specialist

Job Description

Join our dynamic team as an SEO Specialist in Port Elizabeth. As part of your responsibilities, you will conduct keyword research, perform SEO audits, and analyze competitors to enhance our online visibility. You will work collaboratively with other departments to align our digital marketing initiatives and optimize conversion rates. Understanding the latest industry trends and algorithms will empower you to implement best practices effectively.

Responsibilities

• Manage on-page SEO optimization for all website content.
• Analyze competitors' SEO strategies and adapt accordingly.
• Develop backlinking strategies to improve domain authority.
• Collaborate closely with marketing teams to align SEO with overall marketing strategies.
• Utilize SEO tools like Google Analytics and SEMrush for tracking and insights.
• Create and manage SEO-focused campaigns that attract quality traffic.

Requirements

Education

• Bachelor's degree in a related field (Marketing, Communications)

Experience

• 3+ years of proven SEO experience in a digital marketing environment

Technical Skills

• Link Building
• Content Management Systems

Soft Skills

• Team Collaboration
• Creativity

Certifications

• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC advertising: Understanding of how PPC contributes to SEO strategies.
• Experience with mobile SEO: Knowledge of optimizing websites for mobile devices.

Benefits

• Performance-based bonuses
• Comprehensive health insurance
• Work-life balance initiatives
• Remote work flexibility

Company Culture

• Diversity: We celebrate diversity and are committed to creating an inclusive working environment.
• Work-Life Balance: We prioritize a healthy work-life balance for all employees.