SEO Specialist

Job Description

We are looking for a passionate SEO Specialist to join our Johannesburg office. In this role, you will develop strategies to optimize our websites for search engines, monitor search rankings, and analyze traffic patterns. Your insights and recommendations will significantly impact our digital marketing efforts, helping us achieve better visibility and higher engagement.

Responsibilities

• Lead SEO projects, driving strategy and tactics to achieve measurable results.
• Manage external SEO vendors and tools.
• Create and manage an SEO content calendar.
• Optimize content for voice search and local SEO.
• Conduct A/B testing to evaluate SEO performance.
• Develop outreach strategies to build backlinks and authority.
• Help in training and mentoring junior SEO team members.

Requirements

Education

• Bachelor's degree in Business or related field
• Master's degree in Digital Marketing is a plus

Experience

• 5+ years of experience with proven KPI results.

Technical Skills

• SEO Strategy Development
• Technical SEO

Soft Skills

• Project Management
• Team Leadership

Certifications

• HubSpot Content Marketing Certification
• Advanced SEO Certification

Languages

• English: Fluent

Advantageous

• Experience with local SEO strategies: Proficient in optimizing for local search to improve visibility in local markets.
• Advanced knowledge of web analytics: Expertise in analyzing web analytics and applying the data to SEO strategy.

Benefits

• Comprehensive health coverage and wellness initiatives.
• Generous retirement plan matching.
• Opportunity for flexible work arrangements.
• Support for continued education and training.

Company Culture

• Learning Environment: We value continuous learning and provide resources for personal and professional development.
• Work-Life Balance: We promote a healthy work-life balance, supporting flexible arrangements.
• Recognition: We celebrate successes and recognize the contributions of our team members.