Digital Marketing Specialist

Job Description

We are seeking an enthusiastic Digital Marketing Specialist to join our Durban team. The ideal candidate will possess expertise in SEO, content creation, and social media strategies, contributing to the expansion of our clients' digital presence.

Responsibilities

• Design and optimize email marketing campaigns for maximum engagement.
• Oversee and manage the company's social media profiles and presence.
• Identify new opportunities for digital partnerships and advertising.
• Create and manage content calendars for various marketing initiatives.
• Assist in market research to remain competitive and innovative.
• Engage in community management on social media platforms.
• Prepare and present reports on marketing performance and ROI.
• Collaborate with sales teams to align marketing strategies with sales goals.

Requirements

Education

• Bachelor's degree in Marketing or Digital Media
• Certification in Digital Marketing is advantageous

Experience

• 4+ years of experience in a similar role

Technical Skills

• SEO Tools (e.g., SEMrush, Moz)
• Email Marketing Platforms (e.g., Mailchimp)

Soft Skills

• Project Management
• Interpersonal Skills

Languages

• English: Fluent

Advantageous

• Experience with Google Ads and Facebook Ads: Hands-on experience in running paid ad campaigns on popular platforms.
• Familiarity with HTML and CSS: Basic knowledge of website design elements to enhance online marketing efforts.

Benefits

• Competitive salary and performance bonuses
• Health and wellness benefits
• Flexible working hours
• Opportunities for professional development

Company Culture

• Innovation: We encourage innovative thinking and creative solutions in our marketing strategies.
• Collaboration: Our team thrives on collaboration, sharing ideas and strategies for success.
• Professional Growth: We prioritize ongoing training and professional growth opportunities for all employees.