Digital Marketing Specialist

Job Description

We're seeking a passionate Digital Marketing Specialist to enhance our online marketing efforts. The ideal candidate will develop and execute marketing strategies, manage social media accounts, and analyze engagement metrics to drive traffic and conversions.

Responsibilities

• Formulate marketing strategies based on data analysis to improve ROI.
• Provide guidance on website changes and improvements to enhance user experience.
• Create and send regular newsletters to engage audiences.
• Collaborate with external agencies for content creation and ad management.
• Develop PPC advertising strategies and manage budgets effectively.
• Utilize analytics tools to track and measure website traffic, conversion rates, and user behavior.
• Conduct A/B testing on ad creatives and landing pages to enhance performance.
• Maintain good relationships with clients and partners through effective communication.
• Attend industry events and training to network and learn about new trends.

Requirements

Education

• Higher qualification in Digital Marketing or related field is preferred

Experience

• 4+ years of experience in the field with a strong portfolio

Technical Skills

• Social Media Marketing
• Content Creation

Soft Skills

• Analytical Thinking
• Adaptability

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Familiarity with video marketing: Experience in creating and marketing video content to enhance engagement.
• Experience with influencer marketing: Knowledge in collaborating with influencers to promote brands.

Benefits

• Health and wellness benefits
• Annual performance bonuses
• Flexible hours
• Opportunities for professional development

Company Culture

• Focus on Learning: We believe in continuous improvement and support ongoing learning and development.
• Inclusivity: Diversity and inclusion are core values in our workplace.