Digital Marketing Specialist

Job Description

We're seeking a passionate Digital Marketing Specialist to enhance our online marketing efforts. The ideal candidate will develop and execute marketing strategies, manage social media accounts, and analyze engagement metrics to drive traffic and conversions.

Responsibilities

• Oversee content creation for blogs, social media, and marketing materials.
• Actively promote content on social media platforms and engage with followers.
• Guide the design and implementation of digital advertising campaigns.
• Meet campaign deadlines by coordinating with various teams.
• Utilize tools for improving the efficiency of marketing efforts.
• Analyze customer feedback and adjust campaigns based on insights.
• Present campaign results to stakeholders with actionable recommendations.
• Collaborate with the sales team to support lead generation initiatives.
• Train and mentor junior marketing team members.

Requirements

Education

• Higher qualification in Digital Marketing or related field is preferred

Experience

• 4+ years of experience in the field with a strong portfolio

Technical Skills

• Social Media Marketing
• Content Creation

Soft Skills

• Analytical Thinking
• Adaptability

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Familiarity with video marketing: Experience in creating and marketing video content to enhance engagement.
• Experience with influencer marketing: Knowledge in collaborating with influencers to promote brands.

Benefits

• Comprehensive medical aid with dental and vision cover
• Up to 10% performance-based bonus
• Work-from-home flexibility
• Regular training sessions and workshops

Company Culture

• Focus on Learning: We believe in continuous improvement and support ongoing learning and development.
• Inclusivity: Diversity and inclusion are core values in our workplace.