SEO Specialist

Job Description

We are seeking an experienced SEO Specialist to join our growing team at Digital Marketing Agency in Johannesburg. You will be responsible for implementing effective SEO strategies that will enhance our clients' online visibility and performance. The role demands a detailed-oriented professional who can analyze market trends, improve search engine rankings, and drive traffic to our clients' websites.

Responsibilities

• Lead the SEO strategy for multiple projects.
• Engage in website audits and identify key areas for improvement.
• Monitor backlinks and maintain high-quality link profiles.
• Conduct A/B testing for SEO strategies and landing pages.
• Work closely with content creators to ensure SEO best practices are met.
• Provide training to junior SEO team members.
• Compile and present SEO performance reports to clients and management.
• Advise on paid search strategies as it relates to organic search.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Additional relevant certifications are beneficial

Experience

• 3-5 years of experience in SEO and digital marketing

Technical Skills

• Keyword Research Tools (e.g., Moz)
• Content Management Systems (CMS)

Soft Skills

• Project Management
• Teamwork

Certifications

• HubSpot Inbound Marketing Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Proficient in data visualization tools like Tableau: Experience in presenting SEO data visually for better insights.
• Knowledge of conversion rate optimization: Ability to improve website conversion rates through effective strategies.

Benefits

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Work-life balance initiatives
• Training and certification reimbursement

Company Culture

• Diversity and Inclusion: We celebrate diversity and inclusivity in our workplace.
• Work-Life Balance: Our company values work-life balance and offers flexible working arrangements.
• Employee Engagement: We actively seek feedback and ensure every employee feels valued.