Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to enhance our online presence and drive our marketing efforts in Cape Town. The ideal candidate will have experience in SEO, PPC, and social media marketing, with a keen eye for analytics and a passion for digital trends.

Responsibilities

• Oversee and optimize all digital marketing efforts.
• Use analytics to report on campaign performance and ROI.
• Coordinate with external vendors for marketing support.
• Maintain brand consistency across all digital platforms.
• Plan and execute email marketing campaigns.

Requirements

Education

• Bachelor's degree in Marketing or related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• PPC Campaign Management
• Social Media Marketing

Soft Skills

• Analytical Skills
• Creativity

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with HubSpot: Knowledge of the HubSpot platform for inbound marketing.
• Familiarity with graphic design tools: Experience using tools such as Adobe Photoshop or Canva.

Benefits

• Competitive salary and performance bonuses
• Health and wellness benefits
• Flexible work hours
• Professional development opportunities

Company Culture

• Inclusive Environment: We promote inclusivity and support diversity in our workplace.
• Creative Freedom: We encourage our team members to express their creativity and innovate.
• Team Collaboration: Collaboration is key to our success; we work closely together to achieve our goals.