SEO Specialist

Job Description

As an SEO Specialist in Cape Town, you will focus on driving organic traffic through effective search engine optimization strategies. Your role involves executing SEO initiatives, performing keyword analysis, and collaborating with content teams to enhance our website's ranking on search engines. Proven experience in SEO tools and content management is highly regarded.

Responsibilities

• Manage and optimize ongoing SEO campaigns to drive traffic and conversions.
• Evaluate new SEO strategies and tools for potential implementation.
• Maintain documentation of SEO strategies and project developments.
• Forecast future sales and analyze trends to support SEO planning.
• Partner cross-functionally to drive integrated digital marketing strategies.
• Offer insights into performance through competitor benchmarking.
• Facilitate training sessions on the impact of SEO across departments.
• Explore local SEO tactics to gain traction in targeted areas.
• Set and monitor KPIs to effectively evaluate performance success.
• Collaborate with PPC teams to leverage paid strategies for SEO.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 4+ years of experience in SEO or related digital marketing roles

Technical Skills

• Link Building
• Content Optimization

Soft Skills

• Creative Problem Solving
• Attention to Detail

Certifications

• HubSpot SEO Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Knowledge of Local SEO: Expertise in strategies specific to local search engine optimization.
• Familiarity with Social Media Marketing: Experience in optimizing content for social media platforms.

Benefits

• Health, dental, and vision benefits
• Employee wellness and assistance programs
• Remote work options available
• Training and development sessions

Company Culture

• Work-life Balance: We prioritize work-life balance, ensuring that our employees can thrive both at work and at home.
• Innovation Driven: We thrive on innovation, placing high value on creativity and new ideas.
• Respect and Integrity: Our workplace is guided by core values of respect and integrity in all interactions.