Digital Marketing Specialist

Job Description

We are seeking a talented Digital Marketing Specialist to join our dynamic team in Pretoria. The ideal candidate will have a strong understanding of digital marketing strategies, including SEO, PPC, social media, and content marketing. You'll play a key role in enhancing our online presence and driving client engagement through innovative marketing solutions.

Responsibilities

• Lead digital marketing projects from conception to execution.
• Implement A/B testing to optimize campaign performance.
• Build and maintain relationships with influencers and partners.
• Provide insights and recommendations based on analytics.
• Develop email marketing campaigns targeting different segments.
• Foster a culture of innovation and creativity within the team.
• Train and mentor junior marketing staff.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration

Experience

• 3+ years of experience in a digital marketing role

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Analytical Thinking
• Flexibility

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Knowledge of digital marketing analytics tools: Ability to analyze data from Google Analytics and other reporting tools.
• Experience with marketing automation software: Familiarity with platforms like HubSpot or Marketo.

Benefits

• Flexible working hours
• Comprehensive health and dental insurance
• Annual bonuses based on performance
• Training and workshop opportunities

Company Culture

• Diversity and Inclusion: We celebrate diversity and are committed to creating an inclusive workplace.
• Customer-Centric Approach: Our focus is on delivering exceptional customer service and value.
• Healthy Work-Life Balance: We promote a healthy work-life balance for all employees.