Digital Marketing Specialist

Job Description

We’re seeking a passionate Digital Marketing Specialist to join our team in Johannesburg. This role involves crafting and executing innovative digital strategies to enhance brand awareness and drive customer engagement. The ideal candidate will have a strong understanding of SEO, content marketing, and social media strategies.

Responsibilities

• Craft targeted digital marketing strategies to enhance customer engagement.
• Analyze web analytics and user engagement metrics to enhance campaign effectiveness.
• Establish a strong online presence through social media, content, and blog management.
• Develop SEO strategies to increase organic search visibility.
• Coordinate with internal teams to create cohesive marketing messages.
• Manage ad campaigns across various platforms such as Google Ads and Facebook Ads.
• Regularly report on campaign performance and suggest areas for improvement.
• Stay updated with the latest trends in digital marketing.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Master's degree is an advantage

Experience

• 3+ years of experience in digital marketing or a similar field

Technical Skills

• SEO
• Google Analytics
• Social Media Management

Soft Skills

• Creative Thinking
• Analytical Skills

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with email marketing tools: Familiarity with tools like Mailchimp or Klaviyo to manage email campaigns.
• Knowledge of graphic design tools: Experience in using Canva or Adobe Suite to create marketing materials.

Benefits

• Comprehensive health insurance coverage
• Retirement fund contributions
• Flexible working hours
• Opportunities for professional development

Company Culture

• Innovation: We encourage innovative thinking, creating a culture where new ideas are welcomed and explored.
• Team Spirit: Collaboration and teamwork are at the heart of our workplace culture.
• Continuous Improvement: We prioritize ongoing learning and improvement for our team members.