Digital Marketing Specialist

Job Description

We’re on the lookout for a creative Digital Marketing Specialist to join our Johannesburg team. This role involves developing and executing effective marketing strategies that will amplify our online presence and drive engagement. The ideal candidate will be driven, innovative, and passionate about harnessing digital tools to elevate brand visibility and user experience.

Responsibilities

• Strategize and manage email marketing campaigns to enhance customer engagement.
• Perform keyword research and implement SEO best practices.
• Coordinate with stakeholders to ensure marketing messages are aligned.
• Audit current digital marketing strategies and present recommendations.
• Create compelling landing pages that drive conversion.
• Foster relationships with influencers and bloggers in the industry.
• Generate reports on campaign performance and present findings.
• Oversee the execution of paid advertising campaigns.
• Participate in strategic planning sessions for new product launches.
• Contribute to the development of marketing literature, case studies, and cross-channel content.

Requirements

Education

• Bachelor's degree preferred with relevant experience in digital marketing

Experience

• 3+ years of hands-on experience in digital marketing

Technical Skills

• Content Creation
• Email Marketing
• Analytics Tools

Soft Skills

• Project Management
• Team Player

Certifications

• Google Analytics Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in E-commerce Marketing: Hands-on experience in digital marketing for e-commerce platforms.
• Understanding of Affiliate Marketing: Knowledge of affiliate marketing practices to boost conversions.

Benefits

• Comprehensive health and wellness benefits
• Annual professional development budget
• Work-life balance initiatives
• Remote work options available

Company Culture

• Diversity and Inclusion: We celebrate diversity and are committed to building an inclusive workplace.
• Collaboration: Collaborative work is encouraged, creating bonds among team members.
• Passion for Innovation: Our culture values passion and innovation, motivating us to push boundaries.