SEO Specialist

Job Description

As an SEO Specialist in our Johannesburg office, you'll play a crucial role in crafting and executing our digital marketing strategies. Your expertise will help enhances our visibility on search engines and ensure that our content resonates with our target audience. Strong analytical skills and a results-driven mindset are essential for success in this role.

Responsibilities

• Utilize SEO tools for insights and performance tracking.
• Engage in content creation and ensure alignment with SEO best practices.
• Develop link-building strategies and outreach plans.
• Execute A/B testing for SEO initiatives to measure their effectiveness.
• Enhance local SEO strategies to reach geographical audience effectively.
• Prepare and present monthly SEO performance reports to management.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Masters in Marketing is an advantage

Experience

• 3+ years of experience in similar roles

Technical Skills

• Link Building
• Content Management Systems (WordPress)

Soft Skills

• Creativity
• Time Management

Certifications

• HubSpot Content Marketing Certification
• Moz SEO Essentials Certification

Languages

• English: Fluent

Advantageous

• Experience in Video SEO: Understanding of optimizing video content for search engines.
• Knowledge of Local SEO practices: Expertise in strategies tailored to boost local search visibility.

Benefits

• Comprehensive health coverage
• Professional development opportunities
• Work-life balance initiatives
• Remote work flexibility

Company Culture

• Continuous Learning: We provide frequent training opportunities to help our employees advance their skills.
• Work-life Balance: We understand the importance of a healthy work-life balance and support our employees in achieving it.
• Creative Freedom: Our team members are encouraged to think outside the box and bring innovative ideas to the table.