SEO/SEM Specialist

Job Description

Join our dynamic team as an SEO/SEM Specialist, where you will utilize your digital marketing expertise to formulate strategies that improve our search engine performance and manage paid advertising across various platforms.

Responsibilities

• Build and manage SEM campaigns to maximize visibility and drive traffic.
• Track and report on engagement, conversion, and ROI metrics.
• Optimize website content for improved search engine ranking.
• Research audience trends and client behaviour.
• Guide the team in executing local SEO strategies.
• Maintain strong knowledge of Google Analytics and similar tools.
• Develop training materials and share best practices within the team.
• Collaborate closely with the sales team to align marketing strategy.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree is a plus

Experience

• 4+ years of experience in a similar role

Technical Skills

• Analytics Software
• Social Media Ads

Soft Skills

• Creative Thinking
• Project Management

Certifications

• Facebook Blueprint Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of local SEO practices: Experience with optimizing content for local search.
• Understanding of PPC best practices: Familiarity with Pay-Per-Click strategy and methods.

Benefits

• Comprehensive health and wellness programs
• Retirement savings plan
• Work from home options
• Professional development opportunities

Company Culture

• Work-Life Balance: We value a healthy work-life balance, ensuring our employees maintain well-being.
• Innovation: Our team is driven by innovation, and we encourage creative thinking.
• Supportive Environment: We foster a supportive work environment that enables personal growth.