Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you'll dive into the world of online marketing, crafting compelling strategies that drive engagement and boost sales. Based in Johannesburg, you'll collaborate with a talented team, using analytics and creativity to ensure our digital footprint excels in a competitive landscape.

Responsibilities

• Design and execute innovative digital marketing strategies.
• Monitor campaign performance and prepare analytical reports for management.
• Collaborate with web developers and designers to enhance user experience.
• Manage social media content and interact with followers.
• Conduct A/B testing for campaigns to optimise results.
• Oversee budget allocations for digital marketing activities.
• Research and identify new digital marketing opportunities.
• Liaise with external vendors as necessary for marketing projects.
• Provide recommendations based on data-driven insights.
• Assist in the preparation of marketing presentations and proposals.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Relevant certifications in digital marketing are a plus

Experience

• 3+ years of comprehensive digital marketing experience

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Project Management
• Teamwork

Certifications

• HubSpot Content Marketing Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Understanding of UX/UI principles: Knowledge of user experience and interface design principles.
• Proficiency in graphic design tools: Experience using software like Adobe Creative Suite.

Benefits

• Comprehensive medical aid and wellness programs
• Opportunity for remote work days
• Regular training and upskilling sessions
• Employee recognition events

Company Culture

• Continuous Learning: Our team is dedicated to personal and professional growth through ongoing training.
• Diversity and Inclusion: We are committed to building an inclusive environment for all employees.
• Customer-Centric Approach: Our focus is on delivering exceptional service and results for our clients.