Digital Marketing Specialist

Job Description

We are seeking an innovative Digital Marketing Specialist to join our dynamic team in Durban. The ideal candidate will be responsible for developing and executing digital marketing strategies that increase brand awareness, drive traffic, and engage customers. If you have a passion for all things digital, we want to hear from you!

Responsibilities

• Craft engaging content for campaigns to drive traffic and engagement.
• Monitor and report on website analytics to inform strategy.
• Coordinate with external vendors for advertising and promotional efforts.
• Participate in brainstorming sessions for creative campaign ideas.
• Develop email marketing campaigns to nurture leads and maintain customer relationships.
• Implement A/B testing strategies to improve campaign effectiveness.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• A master's degree is preferred

Experience

• 4+ years of digital marketing experience

Technical Skills

• Content Management Systems (CMS)
• Email Marketing

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience in video marketing: Expertise in creating and managing video marketing strategies.
• Familiarity with CRM software: Experience with CRM tools to manage customer relationships effectively.

Benefits

• Comprehensive health insurance
• Retirement fund with company contributions
• Work-life balance initiatives
• Access to training and courses

Company Culture

• Diversity and Inclusion: We celebrate diversity and actively work towards creating an inclusive workplace.
• Collaboration: Teamwork is at the heart of our success; we work together to achieve great results.
• Continuous Learning: We offer ongoing training and development opportunities for all employees.