Market Research Analyst

Job Description

We are seeking a detail-oriented Market Research Analyst to join our team. You will be tasked with conducting qualitative and quantitative research, analyzing market trends, and generating reports that provide valuable insights. The successful candidate will have a proactive approach and the ability to work independently.

Responsibilities

• Perform in-depth market analysis and report findings.
• Develop strategic recommendations based on research data.
• Work with cross-functional teams to ensure alignment on market positioning.
• Utilize CRM and data analysis software to track performance metrics.
• Engage in primary and secondary research methodologies.
• Provide thought leadership in market insights through webinars and reports.
• Maintain data integrity and quality in research methodologies.
• Propose innovative research techniques for improved data collection.
• Present research findings in a clear and concise manner.
• Foster relationships with clients and stakeholders for successful information gathering.

Requirements

Education

• Bachelor's degree in Market Research, Business, or a relevant field
• Master's degree is an advantage

Experience

• 2-4 years of experience in market research or a related field

Technical Skills

• Data Analysis
• Survey Design

Soft Skills

• Critical Thinking
• Communication

Certifications

• Professional Researcher Certification (PRC)

Languages

• English: Fluent

Advantageous

• Experience with statistical software (e.g., SPSS, SAS): Proficiency in statistical analysis tools will be advantageous.
• Familiarity with qualitative research methods: Understanding of qualitative methodologies is preferred.

Benefits

• Health and wellness benefits
• Retirement savings plan with company contribution
• Flexible working arrangements
• Ongoing professional development and training

Company Culture

• Team Spirit: We cultivate a team-oriented environment that values collaboration and mutual respect.
• Continuous Learning: We support continuous learning and encourage our team to grow professionally.
• Innovation: Innovation drives our approach to marketing research and we encourage fresh, out-of-the-box ideas.