Product Marketing Manager

Job Description

We're seeking a dynamic Product Marketing Manager to oversee the marketing initiatives for our product range. This role involves conducting market research, creating go-to-market strategies, and collaborating with sales teams to drive product performance. If you are passionate about elevating product visibility and brand strength, we want to hear from you.

Responsibilities

• Create and drive product positioning and messaging.
• Manage social media and digital marketing strategies related to products.
• Conduct product training sessions for internal teams.
• Collaborate to develop product pricing strategies.
• Oversee marketing research initiatives to drive continuous improvement.
• Ensure consistent branding across all platforms and materials.
• Engage with customers and gather feedback for product improvements.
• Remain informed on the latest marketing technologies and tools.
• Work on strategies for product lifecycle management.
• Assist in recruitment and training of new marketing team members.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related discipline
• MBA in Marketing is preferred

Experience

• 5+ years of product marketing experience with a proven track record

Technical Skills

• Digital Marketing
• Content Creation

Soft Skills

• Leadership
• Analytical Skills

Certifications

• Certified Product Marketing Manager (CPMM)
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Data Analysis Skills: Ability to analyze marketing data and derive actionable insights.
• Familiar with Marketing Automation Tools: Experience with tools like HubSpot or Marketo is beneficial.

Benefits

• Health and wellness benefits
• Annual salary reviews
• Opportunities for remote work
• Learning and development programs

Company Culture

• Diversity and Inclusion: We are committed to a diverse and inclusive workplace.
• Work-Life Balance: We encourage a healthy balance between work and personal life.
• Recognition: We celebrate achievements and recognize contributions.