SEO Specialist

Job Description

Join our team as an SEO Specialist where you will leverage your expertise to enhance our clients' online presence. You will be involved in creating SEO strategies, monitoring performances, and collaborating with the content team to produce SEO-friendly materials.

Responsibilities

• Create comprehensive reports on website performance metrics and analytical findings.
• Identify SEO content gaps and collaborate to fill them.
• Provide training and guidance to team members on SEO fundamentals.
• Work with social media to enhance SEO outreach.
• Ensure mobile optimization of client websites.
• Conduct usability testing to improve user interaction.
• Assist with the development of marketing plans that integrate SEO.
• Engage in continuous learning to enhance skills and adapt strategies.

Requirements

Education

• Bachelor's degree in a related field (Marketing, Communications, etc.)
• Advanced certifications in SEO are preferred

Experience

• 4+ years of SEO experience with a focus on content marketing

Technical Skills

• Keyword Research
• Backlinking Strategies

Soft Skills

• Communication
• Teamwork

Certifications

• HubSpot Inbound Marketing Certification
• Moz SEO Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing and conversion optimization: Experience in optimizing landing pages for better conversion rates.
• Familiarity with website development (WordPress, Shopify, etc.): Competence in managing and optimizing sites built on popular platforms.

Benefits

• Comprehensive medical aid coverage
• Pension fund with employer contributions
• Leave benefits including annual and sick leave
• Access to personal and professional growth programs

Company Culture

• Diversity and Inclusion: We are committed to fostering an inclusive environment where diverse perspectives are valued.
• Work-Life Balance: We promote a healthy work-life balance for all our employees.
• Community Engagement: We encourage our employees to engage with the local community through various outreach programs.