Digital Marketing Specialist

Job Description

We are seeking a highly motivated Digital Marketing Specialist to join our dynamic team. The ideal candidate will have experience in SEO, content marketing, and social media strategy. You will play a key role in developing and implementing marketing campaigns that increase online presence and drive engagement.

Responsibilities

• Coordinate and manage PPC campaigns, including Google Ads and social media advertising.
• Develop email marketing strategies and customer segmentation.
• Create and manage content calendars across all marketing platforms.
• Assess website traffic and engagement metrics to identify improvement areas.
• Stay updated with the latest trends in digital marketing and technology.
• Prepare and present reports of marketing activities and their impact on business goals.

Requirements

Education

• Bachelor's degree in Digital Marketing or equivalent experience
• Master's degree preferred

Experience

• 3+ years in a digital marketing role, with focus on SEO and SEM

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Problem-solving
• Teamwork

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Familiarity with HTML and CSS: Basic knowledge of HTML and CSS for web content editing and optimization.
• Analytics Tools Certification: Certification in tools like Google Analytics or similar platforms.

Benefits

• Comprehensive health and wellness benefits
• Generous leave policy including family leave
• Employee training and development programs
• Team-building and social events

Company Culture

• Collaboration: Collaboration is at the heart of what we do; we believe in teamwork.
• Work-Life Balance: We promote a healthy work-life balance for our employees.
• Community Engagement: We are actively involved in community outreach and support initiatives.