Content Strategist

Job Description

We are seeking a dynamic Content Strategist to elevate our content marketing efforts in Durban. The ideal candidate will have a strong background in developing and implementing effective content strategies that engage audiences and drive measurable results.

Responsibilities

• Lead content strategy planning and execution across all channels.
• Gather insights and feedback from internal teams to refine content strategies.
• Mentor junior writers and ensure quality control on all produced content.
• Design engaging newsletters and coordinate email marketing initiatives.
• Collaborate with external partners on content collaborations and sponsorships.
• Assess the effectiveness of content campaigns through analytics and reporting tools.
• Foster a culture of creativity and innovation within the content team.
• Optimize existing content for SEO and audience engagement.
• Prepare presentations and reports for stakeholders on content performance.

Requirements

Education

• Bachelor's degree in English, Journalism, or a related field
• Relevant industry certifications are advantageous

Experience

• 3+ years of experience in content strategy or marketing roles

Technical Skills

• Analytics Tools
• Email Marketing Platforms

Soft Skills

• Team Leadership
• Problem-solving

Certifications

• HubSpot Content Strategy Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B Testing: Ability to run A/B tests on content strategies to improve engagement.
• Knowledge of Digital Advertising: Understanding of online advertising strategies and best practices.

Benefits

• Comprehensive health and dental coverage.
• Retirement plan with company contributions.
• Generous leave policy and public holidays off.
• Team-building events and social activities.

Company Culture

• Respect: We believe in creating a respectful workplace where everyone’s ideas and contributions are valued.
• Diversity and Inclusion: Diversity drives our innovation. We embrace and promote a diverse workforce.