PPC Specialist

Job Description

We are seeking a talented PPC Specialist to join our dynamic marketing team in Cape Town. The ideal candidate will have hands-on experience in managing PPC campaigns across various platforms, optimizing ad performance, and driving traffic to our clients' websites. Your expertise will play a critical role in shaping our digital marketing strategies.

Responsibilities

• Develop and implement PPC strategies to achieve maximum performance.
• Collaborate with cross-functional teams to understand business goals and target audiences.
• Identify trends and insights to improve ad performance.
• Manage budget allocation across campaigns while ensuring efficient spending.
• Conduct A/B testing to enhance ad effectiveness and conversion rates.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Google Analytics Certification preferred

Experience

• 2+ years of experience managing PPC campaigns in digital marketing

Technical Skills

• SEO Knowledge
• Keyword Research Tools

Soft Skills

• Project Management
• Creativity

Certifications

• Facebook Ads Certification
• Certified PPC Specialist is a plus

Languages

• English: Fluent

Advantageous

• Knowledge of remarketing strategies: Understanding of how to implement and optimize remarketing campaigns.
• Experience with social media advertising: Background in managing PPC on social media platforms.

Benefits

• Comprehensive health insurance
• Flexible working hours
• Employee discounts and perks
• Support for professional certifications

Company Culture

• Continuous Growth: We prioritize personal and professional growth within our company, supporting ongoing training.
• Flexible Work Environment: We offer flexible working arrangements to suit the needs of our team members.
• Employee Recognition: We value our employees and recognize their hard work and achievements frequently.