Digital Marketing Specialist

Job Description

Join our dynamic team as a Digital Marketing Specialist in Port Elizabeth. You'll be responsible for implementing effective digital marketing strategies to enhance our online presence and drive customer engagement. This role requires a keen understanding of SEO, content marketing, and social media. If you're a creative thinker with a passion for digital marketing, we'd love to hear from you!

Responsibilities

• Plan and execute comprehensive digital marketing strategies to reach business objectives.
• Measure and optimize paid advertising campaigns for maximum ROI.
• Curate and manage content across digital platforms to foster community engagement.
• Analyze consumer trends and adapt strategies accordingly.
• Oversee email marketing campaigns and manage subscriber lists.
• Assist in brand storytelling through various digital formats.
• Work with other marketing team members to establish a cohesive brand voice.
• Stay informed about competitor campaigns and industry best practices.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree is an advantage

Experience

• 3-5 years of experience in similar roles

Technical Skills

• Content Creation
• PPC Campaign Management

Soft Skills

• Time Management
• Analytical Skills

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Skills in Graphic Design: Ability to create visually appealing graphics for social media and online campaigns.
• Knowledge of UX/UI Design Principles: Familiarity with design principles to improve user engagement on digital platforms.

Benefits

• Comprehensive medical aid and retirement benefits
• Professional development opportunities and training
• Work-life balance initiatives
• Access to wellness programs

Company Culture

• Diversity and Inclusion: We believe a diverse team drives creativity and leads to better outcomes.
• Work-Life Balance: We prioritize work-life balance to ensure our employees are happy and efficient.
• Community Engagement: Encouraging our team to engage in community initiatives and give back.