Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will be at the forefront of our digital strategies, working on everything from SEO and PPC to content marketing and social media management. Your creativity and expertise will drive brand awareness and lead generation. Join us if you're passionate about digital marketing and want to contribute to exciting projects!

Responsibilities

• Plan and manage digital advertising campaigns on platforms like Google Ads and Facebook.
• Analyze and report on campaign performance and recommend improvements.
• Implement A/B testing to optimize content and campaigns.
• Utilize analytics tools to measure site traffic and conversion rates.
• Engage with customers on social media and respond to inquiries.
• Collaborate with the sales team on alignment of marketing efforts.
• Train and support junior marketing staff.
• Participate in brainstorming sessions to generate new marketing ideas.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Social Media Advertising
• Content Creation
• PPC Management

Soft Skills

• Creative Thinking
• Analytical Skills
• Communication

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Experience with email marketing platforms: Knowledge of platforms such as Mailchimp or HubSpot.
• Familiarity with graphic design tools: Experience with tools like Canva or Adobe Creative Suite.

Benefits

• Competitive salary with performance incentives
• Health and wellness programs
• Flexible working hours and remote work options
• Opportunities for professional development

Company Culture

• Innovative Environment: We thrive on creativity and support innovative ideas from all team members.
• Team Collaboration: Our culture promotes collaboration and teamwork, essential for success.
• Diversity and Inclusion: We are committed to an inclusive workplace that values diverse perspectives.