SEO Specialist

Job Description

Join our Pretoria-based digital marketing agency as an SEO Specialist, where you’ll take the lead on implementing effective SEO strategies. Your main responsibilities will include conducting keyword research, optimizing website content, and analyzing performance metrics to continuously improve our search engine rankings.

Responsibilities

• Implement on-page and off-page SEO techniques to enhance search rankings.
• Manage and analyze Google Analytics and Search Console data.
• Work with the marketing team to launch SEO-focused campaigns.
• Provide training and mentorship to junior SEO team members.
• Prepare comprehensive reports on performance and growth strategies.
• Participate in brainstorming sessions for new content ideas and SEO improvements.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Certification in Digital Marketing is preferred

Experience

• 3-5 years of experience in SEO or digital marketing with proven results

Technical Skills

• Content Management Systems (e.g., WordPress)
• Social Media Marketing

Soft Skills

• Creative Problem-Solving
• Team Collaboration

Certifications

• HubSpot Inbound Marketing Certification
• Moz SEO Certification

Languages

• English: Fluent

Advantageous

• Experience with Google Ads: Hands-on experience managing Google Ads campaigns.
• Understanding of user experience (UX) principles: Familiarity with UX principles that enhance site visibility and usability.

Benefits

• Comprehensive health insurance
• Retirement savings plan with employer match
• Access to training and development programs
• Work-life balance initiatives

Company Culture

• Continuous Learning: We support continuous learning and development through workshops and training.
• Employee Recognition: We celebrate individual and team successes regularly.
• Open Communication: We promote open and transparent communication within the team.