Digital Marketing Specialist

Job Description

We are seeking a motivated Digital Marketing Specialist to join our dynamic team in Gauteng. The successful candidate will be responsible for planning, executing, and optimizing marketing campaigns across multiple channels, ensuring measurable results and improved brand visibility.

Responsibilities

• Design and implement email marketing campaigns to targeted audiences.
• Enhance brand awareness through innovative digital channels.
• Create monthly reports summarizing campaign performance and ROI.
• Conduct market research to understand customer preferences and behaviors.
• Collaborate with graphic designers for compelling ad content.
• Engage in A/B testing for continuous improvement of marketing strategies.
• Promote company events through digital platforms.

Requirements

Education

• Bachelor's in Business Administration or a related field
• Postgraduate qualification is an advantage

Experience

• 4-6 years of experience in digital marketing roles

Technical Skills

• Social Media Management
• Email Marketing

Soft Skills

• Teamwork
• Creativity

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Understanding of data privacy regulations: Knowledge of local and international data privacy laws impacting marketing.
• Experience with marketing automation platforms: Familiarity with tools like HubSpot or Marketo for campaign automation.

Benefits

• Health and wellness benefits, including gym memberships.
• Annual bonuses based on performance.
• Social and team-building events.
• Access to online learning platforms for skill enhancement.

Company Culture

• Diversity and Inclusion: We are committed to fostering a diverse and inclusive workplace.
• Continuous Learning: We support our team’s growth through continuous learning initiatives.
• Community Engagement: We actively participate in community service and outreach programs.