Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our dynamic team in Cape Town. The ideal candidate will have a proven track record in developing and executing successful online marketing strategies that drive traffic and sales. You'll collaborate with various stakeholders to ensure brand consistency while using data-driven insights to optimise our digital campaigns.

Responsibilities

• Plan and execute email marketing campaigns.
• Foster partnerships with influencers and other brands.
• Develop A/B test strategies to assess campaign effectiveness.
• Create visuals and graphics for digital content where necessary.
• Manage budgets effectively while ensuring value for money.
• Train junior staff and interns on digital marketing best practices.

Requirements

Education

• Postgraduate qualification in Marketing is a plus

Experience

• 4+ years in digital marketing roles with comprehensive knowledge of strategies.

Technical Skills

• Content Strategy
• Email Marketing

Soft Skills

• Team Collaboration
• Problem Solving

Certifications

• Digital Marketing Institute (DMI) Certification

Languages

• English: Fluent

Advantageous

• Familiarity with CMS platforms: Experience working with platforms such as WordPress for content management.
• Knowledge of eCommerce marketing: Understanding of strategies specific to the eCommerce sector.

Benefits

• Comprehensive health insurance
• Employee wellness initiatives
• Generous leave policies
• Continuous learning and development support

Company Culture

• Flexibility: We offer flexible work arrangements to help employees balance work and life.
• Learning Culture: Continuous learning is at the heart of our work environment, encouraging professional growth.
• Open Communication: We maintain open lines of communication across all levels of the organisation.